When Moha started working with Us. First we read Data through Analytics, Past metrics and Numbers. After going through past data, Fincampaign make performance marketing strategy for them. We make Conversion Funnel for them We tried a variety of potential targeting audience every week. Our communication needed to be strong enough to attract more audiences who would eventually purchase our products. As a performance marketing we tried to sync Website content and social Media content to maintain same Flow. Our Campaign Strategy was to focus on increasing brand awareness, traffic campaigns to increase website traffic and then later move to conversion campaigns & remarketing campaigns by targeting those who visited our website or added items in our cart or initiated checkout in the last 30 days. We applied a similar strategy for lookalike campaigns.