Hostman

Category : Fashion & Lifestyle

Redefining Luxury Menswear with a 170% Conversion Boost

ABOUT THE H.O.T.S MAN

HOTS MAN is a contemporary luxury menswear label redefines conventional style and exudes youthful energy. With a commitment to quality and an ear to customer preferences, this modern luxury brand captures optimism and self-assurance in its garments and overall demeanour

The #HOTSMAN simply brings Modern Luxury Fashion & the Philosophy of design in slow motion that appeals to anyone who wants finer things in life & who lives from the HEART.

Here are a few features of the brand

  • Men’s Fashion Enthusiasts, Party Wear Enthusiasts,
  • Fashion Influencers, Celebrity Stylists
  • One Stop E-Shop for Men’s Party Wear Fashion Needs

Challenges

  • Fake Orders
  • Stagnant sales orders
  • Stagnant AOV
  • Return Rate % is increased
  • Conversion Rate Decreasing
  • Customer acquisition cost increased by 50%

Solutions

  • Streamline all accounts, properties and their Assets.
  • Worked on Detail Meta Ads Strategy Funnel
  • With Good Paid marketing creatives (Images and Videos) from brand that is an advantage for us to target right customer and audiences
  • A/B testing face book strategy
  • CBO Facebook strategy

Results

  • We increased conversion rate by 170% within 60 days
  • Reducing Return Rates
  • Enhancing Return on Ad Spend (ROAS)
  • Reducing Cost per Acquisition
Menswear performance marketing case study