Fincampaign partnered with Soul Grip from the beginning of its growth journey and worked alongside the brand throughout both financial years 2024 -25 and financial years 2025 -26. Fincampaign helped build the brand’s performance marketing foundation, creative systems, and growth infrastructure from the ground up. 

Although ROAS compressed slightly during aggressive scaling, the business achieved significantly higher total revenue and customer acquisition volume while maintaining profitable operations. One of the major operational challenges throughout the scaling phase was inventory shortages on high demand products such as Deadlift Shoes and Lever Belts. 

Several campaigns generated demand faster than inventory replenishment cycles could support. This temporarily limited scaling opportunities during peak performance periods.

Fincampaign continuously highlighted inventory forecasting, stock planning, and demand alignment as critical growth unlocks for the next stage of Soul Grip’s expansion.

Despite these operational constraints, the brand still achieved transformational year over year growth through disciplined media buying, creative scaling, CRO improvements, and premium D2C positioning.

Soul Grip evolved from a growing fitness brand into a scalable premium D2C performance brand. 

Fincampaign successfully built the infrastructure, creative systems, and performance marketing framework required for long term growth and sustainable scaling.