Stagbeetle
Category : Fashion & Lifestyle
Stagbeetle Spiked 12X + Blended ROAS on Paid Media
ABOUT THE STAGBEETLE
Stagbeetle founded in 1987 in all the sections of men’s wear to give its customer a manly look with a commitment to quality, style and innovation. Stagbeetle prides itself on using only the finest materials and employing expert craftsmanship to provide customers with long-lasting apparel.
Here are a few features of the brand
- Live in all the e-commerce stores
- Low AOV
- Quality fabrics
- Personalized Shopping Experience
Challenges
- Stagbeetle offers a wide range of men’s clothing. The challenge faced by the brand is to increase the number of sales in every category. This diversity poses a challenge in structuring effective paid ads campaigns that target specific customer segments.
- StagBeetle has a big challenge of optimizing its paid ads campaigns to acquire customers at a reasonable cost while still driving profitable returns & requires a balanced conversion rate and ad spend to reduce CPA.
- ROAS is a main metric to drive the successful ad campaign. StagBeetle experiences a lower-than-desired conversion rates and insufficient revenue generated from ad campaigns require the brand to reassess targeting strategies, ad creatives, and landing page optimization to maximize ROAS.
- A low retention rate indicates that customers are not engaging with the brand consistently. The challenge of maintaining customer loyalty and encouraging repeat purchases.
- A high return rate presents a challenge for StagBeetle in terms of profitability and customer satisfaction. The brand needs to address the root causes of returns, such as sizing or quality issues and delivery partner failures or a product detail etc.
- Unorganized website that are hard to navigate and find products and hinder the effectiveness of paid ads campaigns and it leads to a higher bounce rate and lost conversions. Addressing website organization and usability becomes crucial to improve the overall performance of paid ads.
Solutions
Driving Sales Growth in Multiple Categories
Start with brand analysis customer data, including demographics, behavior, and purchase history, to identify key audience segments for each category. By tailoring ad creatives, messaging, and targeting to cater to the preferences of different customer segments to showcase its products as must-have items, driving sales in multiple categories during peak shopping periods. Data-driven audience segmentation, promotional bundles, seasonal promotions, and strategic retargeting, StagBeetle has effectively grown its sales across multiple categories.
Reducing Cost per Acquisition
By analyzing customer data and behavior’s, FinCampaign identifies high-value customer segments that have a higher likelihood of converting. We create lookalike audiences that are more likely to respond positively to StagBeetle’s ads by experimenting with different ad headlines, descriptions, and creatives and catalogue, leading to higher click-through rates and lower cost per conversion.
Enhancing Return on Ad Spend (ROAS)
To improve ROAS, we continually optimize its paid ads campaigns and perform A/B testing to identify the most effective ad variations. We focus on measuring metrics that consistently yield higher conversions and maximize ROAS and reduce ad spend waste.
Streamlining website for reduces friction in the buying process
User-centric website design, clear call-to-action buttons, mobile responsiveness, streamlined checkout processes, and relevant landing pages, A user-friendly product page reduces friction in the buying process and encourages visitors to proceed with their purchase. We successfully address the challenge of an unorganised website in its paid ads marketing efforts.
Increase Customer Retention
Our remarketing strategies to re-engage customers who have previously interacted with the brand by delivering tailored ads. Prioritising customer engagement, post-purchase experience, and loyalty-building initiatives, StagBeetle successfully enhances customer loyalty, drives repeat purchases.
Reducing Return Rates
We are consulting to help collaborate its shipping partnerships and personalized order confirmation API’s to improve the delivery process. By partnering with reliable and efficient shipping companies, the brand can ensure timely and reliable deliveries. By analyzing customer opinions and understanding pain points, we address shipping-related concerns and make necessary improvements to minimize returns.
Results
- We have generated 12X + ROAS for them Increasing conversion rate by 1.5%. Increasing (LTV) Life Time Value of Customer and Reducing (CAC) Customer Acquisition Cost by 70%. We started generating more sales using videos and carousel ads on the chosen platforms. We achieved over 26 lakh + sales with an average order value of Rs. 1,900+.
