Marketing has always been an issue of major concern amongst the organization, as it is considered to be a strong factor responsible for the success or failure of an organization. Marketing, due to its vast scope, sometimes becomes tedious and complicated. Traditional Marketing methods like, print media, billboards, telephones, and direct mail helped reach the target audience, but were very time-consuming and unmeasurable. The methods used were simple hit and trial, which utilized a lot of time and energy. The growth of the internet, across the world, helped in reaching the target audience effectively and easily, thus bridging the revolution in the world of marketing through DIGITAL MARKETING.
What is Social Media Marketing?
Also known as Online or Digital Marketing, It is a form of promoting products and services to customers through virtual platforms. People Discover new products, gather information, Visit the online store and make purchases digitally. It helps the companies to build their customer base by building new customers and Retargeting the existing customers by creating a personal relationship with them through messages and timely emails. On the contrary, the customers also can connect with the business through messages, by following their accounts, and by liking their business page, which gives them a feeling of belongingness in the company, thus building goodwill amongst the customers. It also provides tools that help in analyzing the strategies to track the success of your business and find even more ways to engage. So if you still need to get on platforms like Facebook, Twitter, LinkedIn, and Instagram, then you are really missing out!!
Why There Is An Urge For Social Media Marketing By Businesses.
Creating Brand Awareness: Social Media is the most profitable platform to promote your business and connect with customers digitally. Making your presence online, just by creating social media profiles helps you build your online presence and connect with your niche audience. You can simply increase your brand visibility, by creating Ad campaigns and posting content on a regular basis. 90% of the brands claim that marketing through social media helped tremendously in increasing their clientele base and brand visibility.
Drives Traffic: Social media provides you with an opportunity to drive more traffic to your website. If you create good content and keep your audience engaged then there are chances that you can generate more inbound traffic thus increasing your chances of achieving your business objective. Most of the time, businesses are confused about what content to go on Social Media and make a Social Media Calendar, then can then look upon various agencies dealing with the same.
Knowledge About Competitors: With all the businesses’ profiles online on social media platforms, it is very easy for the companies to analyze what the competitors are actively doing and what they are targeting.
So, Even if you are a new player in the field, you can easily get through the competitor’s strategy, what they are posting, what is their niche market and which platform are they majorly focusing on., thus providing an equal opportunity for all.
We can easily keep a check on what they are posting, how they are engaging with the clients, and what sort of creatives they are engaging their customers with
Keeping an eye on what their customers are enquiring about and what they are in quest of will help us to draft our company’s online marketing strategy. The market is the same for all, but the wisest will capture it.
Relationships Building: The success of any business depends on how it connects with its customers. Communication plays a vital role when there is a boundation in terms of boundaries.
So creating more relatable content and joining with the customers on forums help them to understand the company and its services better.
When the customers are enabled to raise questions and doubts and get spontaneous solutions, they feel more privileged, thus creating chances of converting potential buyers into loyal customers.
Data Creation: Social Media helps you in tracking various data, which can be of immense importance for planning your future marketing strategies. The tools google and meta provide, help you track the audience that watched your ad and then came to your website, which could then turn out to be your potential clients.
Through Pixels, it helps you to retarget your clients and make them your forever loyal customers. It also enables you to track the various performing and non-performing Ads on the various platforms, which aids you in wisely allocating your budgeted amount.
Cost Effective: For creating a Social Media Ad Campaign, the amount required is moderate. Almost all platforms are free to join, but if you are moving to paid ads then use a considerable amount on the campaigns, to check the results derived from them.
Eventually, you can increase the budget so that you can financially plan your marketing strategy in the best possible way. Sometimes investing most of your budget amount in campaigns will not render you the desired outcomes, that is the time you need a Performance Marketer to use your cash efficiently.
Social Media Marketing Statistics
- There are over 99,000 searches every second on Google Search Engine.
- About 4.26 billion people use social media every day in 2021.
- As of 2022, on average 147 minutes are spent on social media every day.
- Over 71% of the customers who have good experience with a business on social media, refer it to their network.
- On average, Facebook users click on 12 ads within a month.
- 83% of Instagram users explore it to discover new products and services on the platform.
- 80% of Twitter users feel optimistic about the company when they receive a response to their tweet.
- 46% of weekly Pinterest users have discovered a new brand or product while perusing the network’s feed.
Best Social Media Marketing Platforms, To Validate Your Success
- FACEBOOK: It is the most popular social media platform with about 2.89 billion monthly users making it the largest social media platform on the internet. Its users consist of males and females aging from 18-65 to even older, so we can say that you can create a strong customer base on Facebook, as almost everyone is using Facebook. You can create a Facebook page, that helps in better interaction with the target audience, through posting images, videos, quizzes, memes, and other text information. Creating Facebook ads lets you target the exact audience and measure results from every individual ad running, thus providing accurate results for the company.
- INSTAGRAM: If your company has youth as the customer base then Instagram is the Right Platform for your Company’s promotion. It has more than 1 billion users monthly, the majority of them under 25 years of age. Photos, videos, and reels along with some sassy text make a long-lasting impression on the customer’s mind. If your target customers are young urban customers, then Instagram is the best platform for marketing. It has Facebook and Twitter Integration, which makes it even easier to handle data across the platforms.
- TWITTER: Are you looking for creating Brand Awareness about your organization, then Twitter is the right platform for you. It has about 4.48 billion users monthly, showing that every company has its presence in this place. Even Though Twitter allows only 280-character messages, you can still play with words. A precise, attractive, and informative tweet can help you gain the audience’s attention. A Retweet from people around the world makes interaction easier and thus creates digital goodwill that lets you earn customers’ confidence.
- PINTEREST: Pinterest is a social media platform that lets you post visual content so that other people can pin it and add it to their boards for future reference. On this platform you can find products from scarfs to infographics, thus letting you find a part of your niche. Use some interesting graphic designs to decorate your statics or any other informational content, to get more pins that create your brand awareness. Especially, if you are dealing with women’s products or content, then this is the right place to market as 85% of the users are women on this platform.
- LINKEDIN: With around 810 million users, LinkedIn has marked flaunt in the field of Professional Networking. It is the top most-used website in terms of employment opportunities, network branding, and career advancements.
It is the largest used social networking site when it comes to B2B channels. Being a professional site, it helps you build relations with high-end clients and also acquire a new customer base. If your LinkedIn profile or company page is well optimized then there are higher chances that you rank high on google’s search engine. So if you are a business-oriented person and want to connect with like-minded people or organizations, then Linkedin is the best place for you.
- YOUTUBE: It is a video-based content platform on Social Media. It is the second most used search engine, after its parent company Google. So, if you are into posting product reviews, and some guest interviews or you are pitching some educational content, then you should mark your presence here.
You can post long and short videos, based on your business type and the demographics of your customers here. Videos are a much consumed content type, as they are more attractive and easy to understand. So, if your niche is under the age of 50, and your content is for education and entertainment, then youtube is the most reliable social media platform for your business.